Print Yellow Pages
People often turn to paper directories in emergencies and during life events such as moving to a new home. Although younger adults prefer to search online to find local business information, older adults still prefer the traditional print yellow pages (PYP) -- for some, using a paper directory is a force of habit. Depending on your target markets, PYP still has its place in the marketing mix for businesses that have a wide demographic target. You are reaching a mature audience who typically has higher disposable incomes than their younger counterparts. PYP are more trusted, more widely used, and perceived by consumers to be more accurate when it comes to local information than search engines and social networks.