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Search Engine Optimization

When you type a keyword search into a search engine (like Google, Bing, or Yahoo) the "natural" (non-paid) results are displayed in search engine results pages. These results are usually displayed at the top left side of the page, with a link and a brief description or summary of the search's resulting web pages. The individual search engine's specific algorithm determines the search relevance and rank, and the naturally occurring "organic" results are displayed in descending order.

Search engine optimization (SEO) is the art of creating and/or improving (i.e., "optimizing") your web page for the search engines by improving the factors influencing your page's results rank.

By making your site's content worthy of higher ranking in a search engine results page, it becomes more relevant to your target audience -- ultimately driving traffic to your website and increasing conversions. There are no SEO secrets — just ranking methodologies to follow in order to bring in traffic for desired keywords. Just to keep things interesting, the search engines are constantly updating and making algorithm changes to bring their users the most accurate and relevant results pertaining to their search.

One of the advantages of deploying organic SEO over specific paid keyword search engine advertising is that professionally optimized pages are more resilient to changes in the search engines and updates to their individual algorithms. Done right, you will have a website that is capable of maintaining revenue goals while achieving higher search engine rankings in the organic section of search engine results pages. The goal is to create search engine friendly web pages to increase the site's value to both visitors and search engines.

Our Approach

If you are a new to Internet marketing, search engine optimization (SEO) may sometimes seem a little vague or hard to understand, particularly in the beginning. But our SEO experts will be there with you through every step to help clarify the strategy and explain best practices. True SEO takes a practical strategy, customized ongoing work, and expertise.

Our comprehensive approach to SEO has never been about short-term wins. By developing a thorough understanding of your users, their search behavior and needs, our team of SEO experts will work with you to customize a long-term strategy that will fit you and your users. The goal is never to create a long-term dependency, but to forge a strategic partnership that will evolve as your business does.

There is no one-size-fits-all solution. A strong SEO strategy is multifaceted and relies on the proper integration of all parts of web programming and expertise - link building, content creation, content distribution, web design, etc. - to work efficiently and effectively.

Let DAS show you true SEO through a variety of channels:

  • Content Marketing

    Although content marketing can sometimes be a time-intensive process, good content marketing makes a person stop, read, think and then act differently. It is important to craft various forms of targeting, branded content to be published on your website and promoted across the web.

  • Link Building

    DAS understands that link building requires a strategic focus on quality not quantity. We will consider your resources and goals and determine what types of content make sense for your core audience.

  • Local Search & Profile Optimization

    We can help your business increase website traffic from local searches. Local SEO takes time and the search engines reward high quality websites that offer a valuable user experience. Our local team of experts will focus on creating a website for your customers to optimize it for the search engines.

  • Technical Seo Analysis

    Technical issues can seriously harm your online presence. Our team of experts provides technical search engine marketing insights and individual analysis regarding link, content, and design. Let DAS perform a full technical SEO analysis on your site to determine if there are any barriers to optimization.

  • Tools & Analysis/Analytics

    DAS can help you improve on whatever success means to your business - increasing revenue, achieving larger audiences, etc. Let us help you measure your marketing success, determine which initiatives were the most effective, and which messages most resonated with your audience.

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