DAS Group's proprietary media tracking system AdJack℠ allows clients to easily track the return they receive from their advertising dollars. Media placements can be tracked by campaign and market area providing granular data on each individual placement. You will know which keywords generate calls or leads and which words generate a click but no lead.
AdJack℠ takes data collected from multiple sources (such as web events, phone calls, click to call, form fills, etc.), compiling these results for an in-depth look at how each portal performs as a lead generator.
Call Monitoring And Performance Measurement
You invest a lot in your call center so you want to make sure that they are operating as effectively as possible while ensuring the customers are satisfied with the speed and quality of the service they receive. Call monitoring and performance measurement is a helpful tool that helps identify how much time an agent is "speaking live" to your customers. DAS Group does this through quality monitoring of the call centers and their employees.
There are a number of important KPIs, including:
- Abandoned calls
- Calls answered
- Calls offered
- Average wait time
- Grade of service
- Average call length
By monitoring a statistically significant number of calls and scoring them against a calibrated scorecard, we can maximize the value of your call center and call center employees.