Web Design & Development

DAS Group knows that to build a successful responsive web site you have to start with the right foundation in place.

That's why we always start any design and development project with a through discovery phase allowing us to better understand site requirements and business goals. We discuss in detail with you the types of technology we need to deploy. Determining the right Content Management System (CMS), e-Commerce shopping cart to use, or simply determine how to interface with back end systems of all types. With the business goals and site requirements in hand we make recommendations for the best choice and approach to integration and development. At DAS Group we take time to inventory content and assets needed to support the project and determine the best approach to structuring it so content is well positioned and optimized for organic search.

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Once the blueprints are laid out we move on to the design phase where our experts put together award winning responsive web designs and tailor them to your audience and business goals, all while creating a look that is true to your brand, and corporate identity. Our clients are involved every step of the way to ensure success and as we put on the finishing touches before launch.

Responsive Redesigns

One site optimized for every screen. The benefits of a responsive web site are universal. Providing a consistent user experience is key to improving engagement and conversions.

Responsive design is an approach to website development that creates a continuous user experience on all mobile devices, regardless of screen size and orientation.

Every day the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design provides you and your customers with one site for every screen - one new website that can automatically size up and down to accommodate different screens of computer desktops, as well as smartphones and tablets. The site will automatically respond to the device size, fluidly changing the number of columns displayed, the font sizes, and shown images to give the user the most optimal site experience. Responsive design will also adjust to the display orientation (horizontal/vertical) for tablets and phones.

Responsive web design represents a fundamental shift in how we build websites and is becoming the new standard at DAS. The rapid and steady adoption of mobile devices, including tablets and smartphones, makes it more important than ever to ensure customers view your content on whichever device they're using. Nearly 45 percent of all marketing e-mails today are opened on a mobile device. Yet many marketers fail to optimize landing pages for the platform. If you think that's no big deal, consider this: Google reports that more than 60 percent of users are unlikely to return to a mobile site they had trouble accessing. And, even worse, 40 percent visit a competitor's site instead.

The benefits of a responsive website are universal: For publishers, it offers the simplest way to reach users across multiple devices. For users, it ensures an optimized experience for every screen. In the end, you build a website once, and it works seamlessly across thousands of different screens using the same source code - which means that making a change to the site content or functionality will not require subsequent updates and deployments to a standalone native app or mobile site, making enhancements and update a lot faster and easier to support. Your responsive site will point your audience directly to one device-agnostic site URL, and appeal to search engines by directing all site traffic to a single domain, thereby adding to the site credibility. For the budget-conscious marketer seeking an accessible, user-friendly experience, responsive design represents a "one-size-fits-all" solution.

DAS can optimize your site across multiple devices.

Mobile Applications

DAS Group believes that your mobile app strategy should come from a desire to interact and engage with todays on the go customer.

The days of being tied to your desk in order to maximize productivity are long gone. Your customers are on the go, always connected, and doing so on high-performance smartphones, tablets, and other mobile devices - these shifts have led to new ways of interacting with your audience on the go. Your customers and potential customers are not just taking a look online, but they are purchasing, requesting information, and more all on the go, from their phones and/or tablets. Simplified, task-driven apps for your smartphone or tablet provide access to your business wherever and whenever your customers are ready to engage.

mobile apps design

Your mobile app strategy should begin with the desire to interact with your customers. The goal is to create a user experience that provides customers with exactly what they want as well as where and when they want. Secondly, your strategy also needs to incorporate developer empowerment, lending itself to ease of use when it comes to what goes on "behind the scenes." These two core components of your strategy should be seamlessly linked and are deeply related to whether and how your app will have the flexibility to grow and be successful. DAS will help you go reach your customers on the go. We can help you determine what elements of your business can best be incorporated into an app, your ideal the target audience (consumer, vendor, internal), and how to make your app available.

Delivering a truly tailored experience based on its operating system, an app takes full advantage of the smartphone or tablet's inherent functions, such as GPS, contacts, push notifications, and camera photos.

Let DAS develop an app that will engage your customers!

Content Management Systems

DAS Group has experience working with numerous content management systems and has developed custom one's depending on our client's goals, types of content and intended organization uses.

A content management system, or CMS, is a software that is designed to make it easy for non-technical users to add, edit and manage a website. A CMS can help you keep track of all your pieces of content as you seamlessly create, edit, review, and publish electronic text. Also, a CMS can provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers. The best part of CMS is that it requires almost no technical knowledge or skill to manage and maintain it - the age of hand-coding HTML pages and CSS is long behind us.

There are several popular CMS platforms available today including WordPress, Joomla and ModX. Some CMS tools are free to use, while others require a monthly fee. Many provide free basic components, but charge for some components like high-quality templates, web hosting, custom domain names, or other features. Let DAS determine if a CMS is the right for you. We will consider your organization's size and geographic dispersion as well as the type of electronic information used on your website such as text documents, graphics, video, and audio.

Let DAS help you manage your website with a CMS today!