Directional Advertising Solutions, Inc. or DAS Group’s Privacy Notice
This is our new privacy notice ("Privacy Notice"), it describes the manner in which we collect, use, or share personal data and information. This applies to this website and the following websites and mobile applications also owned or controlled by Directional Advertising Solutions, Inc. d/b/a DAS Group.
DAS Group collects, uses, shares, and retains personal information that users provide to us, or that we collect, when you use the DAS Group website located at https://www.das-group.com/ and/or other websites owned or used by clients to facilitate their ad fund programs (the "Site(s)") or any related mobile applications.
To use DAS Group's products and services, you may find it necessary to provide Personal Identification Information (PPI) and will voluntarily provide this information to purchase products or services, register for newsletter receipt, receive an online quote or participate in webinars or contests directly on our Site(s). By using the Site(s), you signify your acceptance of this policy and terms of service. If you do not agree to this policy, you must not use the Site(s) or mobile applications or provide personal information to us.
Data Protection Contact at DAS Group
Directional Advertising Solutions, Inc. a Florida Corporation. We are headquartered in Pembroke Pines at 9050 Pines Blvd, Suite 250 zip 33024 in the United States. You may contact us if you have any questions or concerns about our privacy policies.
When will we Collect Personal Information?
Personal Identification Information
We may collect Personal Identification Information (“PII”) from Users in a variety of ways, including, but not limited to, when you visit our Site(s), register on our Site(s) for any service, pay online, receive a quote or schedule an appointment or simply fill out a form or download graphics from a branded graphics gallery or in connection with other activities, services, and resources we make available on our Site(s). As a necessary part of fulfillment of these requests you may be asked for, if appropriate, name, email address, mailing address, phone number. Users may, however, visit our Site(s) anonymously. We will collect Personal Identification Information or PII only from users that voluntarily submit this information to us. Any user can always refuse to supply Personal Identification Information but, that may prevent us from providing the service or information you have requested.
Communicating with DAS Group
Personal Identification Information you provide to us when your email, call or even send us information about you through the postal service, we will collect necessary personal information about you and store that information as part of the record for your request, complaint, purchase or quote.
Information We Automatically Collect from You
Non-Personal Identification Information
We may collect Non-Personal Identification Information (“NPII”) about Users whenever they interact with our Site(s). When you access the Site(s) through an online connection, we will automatically collect information such as your browser type and version, computer and connection information, IP address along with the standard web log information. This data is primarily used to see the general area our web traffic is originating to assist in our marketing efforts. Browser and device type assist us in providing you with a better user experience.
If you access the Site(s) through a mobile device, we may also be able to identify the location of your mobile device. You can easily choose not to share your location with us by adjusting your location settings on your mobile device.
Cookies to Collect Non-Personal Identification Information (NPII)
We may automatically collect information from you using “Cookies” and other technologies, when you visit our site(s). Cookies are small bits of NPII data that are stored on your computer’s Internet browser and accessed and recorded by the websites that you visit. This enables us to recognize the same unique browser navigating online or visiting our site again at a later time. These cookies are unable to execute code or access other information stored on your computer.
Some of the NPII (Non-personal Identification Information) that may be collected when you visit the Site(s) include:
- the pages you visited within the Sites
- the date and time of your visit
- how much time you spent on which pages
- your Internet Protocol (IP) address
- browser type and version
- operating system and platform
Links from our site(s) to other outside sites
Once you have left the DAS Group site(s) from a link provided on our site(s) we are not responsible for the privacy policies of these third parties sites. You should review the privacy policies from any site you click to from our site(s).
Information Collected by Third-Party Analytics Services
Information You Share or Post on Third-Party Websites or Post on Social Media Sites
The Site(s) may include links to third-party websites and social media sites where you will be able to post comments, stories, reviews or other information outside our control, we are not responsible for the privacy of any information collected by other social and review websites. When you do post information on public areas of our Site(s), we may collect or (scrape) that information. These posts may result in unsolicited messages from outside third parties. Please do not post any information on the public areas of the Site(s) that provides enough information to identify or locate you unless you really want or intend to share that with the us.
Digital or Online Advertising
Tracking using cookies for digital advertising helps us to manage the campaigns to deliver the information about a product or service that either you or someone using your computer has expressed interest. DAS Group and our digital ad vendors may use the information collected through the Site(s) using cookies. This information gives us the ability to track users across many websites and serve advertising to targeted users and gives us statistics on how well the advertising performs.
Personal Identification Information (PII) Our Retention and Use
How do we use your PII or Personal Identification Information?
- Improve customer service, helping us respond quicker and more efficiently
- Personalize your experience with us
- Provide you with quotes or information about products and services you may actually be interested in.
- Send you offers and information via email about products you have browsed but not bought
- Schedule appointments
How We Share Your Information with Third-Parties
We will not disclose personal information we gather from you to third-parties unless necessary to complete your request.
DAS does NOT sell, trade, or rent Users PII to other parties. We may share generic aggregated demographic information not linked to any personal information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above. We will only share your information with these third-parties for purposes you have granted us your permission.
Response to Subpoenas and Court Orders
We will only disclose your information to government authorities or third parties when we are required to do so by a regulation or in response to a subpoena or court order. In the event you have used our Site(s) to defraud, spam or use intellectual copy that is known to violate the rights of any of our customers or users we will in our sole discretion take action.
Change in Ownership
In the event of a merger, acquisition, bankruptcy or other change in ownership, any user information may be transferred to the new owner unless you reside in the European Economic Area.
Information for Individuals Located in the European Union
The Processing of Personal Information from EEA Residents:
If you reside within the European Economic Area (EEA), our processing of your personal information will follow the following rules:
- (i) Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). It is lawful when
- (ii) If the processing of your personal data is necessary for the performance of a contract between you and DAS Group or our affiliated companies or Site(s) or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”).
- (iii) Where the processing is necessary for us to comply with a legal obligation, we will process your information on basis of GDPR Article 6(1) lit. (c).
- (iv) And where the processing is necessary for the purposes of DAS Group’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example to detect fraud.
Transferring Personal Data from the EU to the US
DAS Group is headquartered in the United States. Information we collect from you will be processed in the United States. The United States has not sought, nor received, a finding of “adequacy” from the European Union under Article 45 of the GDPR. A finding of “adequacy”, in short, means that the European Commission has decided that this country outside the EEA requires an adequate level of data protection. DAS will collect and transfer to the U.S. personal data only: with your explicit consent; to perform a contract with you; in a manner that does not outweigh your rights and freedoms. Without access to this data we will not be able to execute contracts, provide quotes or set-up customer accounts and your will not have access to any or all the features and benefits normally associated with your transaction. We endeavor to apply reasonable safeguards to protect the privacy and security of your personal data.
Subject of the European Union Data Protection Rights
The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights for data subjects (these are persons that can be identified). Please contact us if you have specific questions as to what Personal data we have stored about you. You have a right to correct or delete if possible or rectify the record of your personal data maintained by DAS Group. You may withdraw your consent for the processing of personal data or the further processing of personal data by at any time. You may we stop using your data for any digital marketing purposes. You may have the right to lodge a complaint with the appropriate data protection authority if you have concerns about how we use or protect your personal data.
Security of Your Information
We currently use all reasonable physical, technical and administrative measures to safeguard your personal information you have provided through the Site(s). No data transmission over the Internet can be guaranteed to be 100% secure. Consequently, we can not guarantee or warrant the security of any information you transmit on or through the Sites and you do so at your own risk.
Data Storage and Retention
Your personal data is stored by DAS Group its servers, and on the servers of the database management services we engage, located in the United States. Personal data will be kept for no longer than is necessary for the execution of the services you have contracted.
If you reside in the European Economic Area, you can withdraw your consent for the processing of your personal information at any time. The personal data we have received and stored will be erased if no longer needed by us, unless we are required to retain this personal data by law.
Children under the age of 13
DAS Group’s Site(s) are not designed or directed to children under the age of 13. We do not knowingly collect personally identifiable data from persons under the age of 13 in compliance with COPPA (The Children’s Online Privacy Protection Act). If you are a parent or guardian of a child under 13 who has provided us with personal information, please contact us to have the information removed.
Modifications to this Privacy Notice