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Google Releases Amplified Mobile-Friendly Algorithm

mobile friendly algorithm
"In the United States, 94% of the people with smart phones search for local information on their phones."
(Webmasters Mobile Guide)

Google will release a gradual update to amplify its mobile-friendly algorithm, beginning in May. The algorithm, launched on April 21, 2015, was originally designed to boost mobile-friendly pages in mobile search results on Google. Just this week, it has been announced by Google on the Webmaster blog that this feature will now be amped up even more. Another ‘Mobilegeddon'? Not quite, as this was the nickname of the first update due to the massive impact delivered upon release. Still, we are promised a direct mobile impact with this update.

Mobile-Friendly Update Factors

‘Mobilegeddon' yielded the following mobile-friendly page preferences, extending Google's reach even further into mobile expansion:

  • Avoids software that is uncommon on mobile devices, such as Flash
  • Uses text that is readable without zooming
  • Fits content to the screen so users don't have to scroll or zoom
  • Places links far enough apart so that the correct one can be easily tapped

These updates will soon mesh with the new features to build an even stronger platform for successful mobile search engine results. Some boosted effects for the new algorithm push are:

  • Increased effect of mobile-friendly ranking signal
  • Minor drop-off on non-mobile-friendly websites over an indefinite amount of time

The new and improved algorithm is a page-by-page signal, and as this rollout slowly progresses, subtle changes are bound to populate our screens. Rankings, including over 200 qualifiers, are assigned by Googlebot to determine whether or not your site is mobile-friendly.

There is no grey area - you're either in or you're out.

Check if your website is mobile friendly with the Mobile-Friendly Test Tool