Google's newest update began rolling out today and while the community has been referring to today as "Mobilegeddon," Google has been referring to this update as simply the "Mobile Friendly Update." While traditionally Google keeps update to their algorithm quiet, in February it was announced their intention to release a new mobile-friendly algorithm. While Google makes small changes to their algorithm frequently but rarely announce them, this announcement suggests that Google knows this change will have a big impact on search results and impacting revenue for many websites who depend on search results.
Potentially, this update will give priority to websites who include a mobile-friendly experience or are responsive. This change is designed to help mobile users to find search results that are formatted to their device. In this post you will find answers to the most common questions surrounding the most recent change and how it will impact your business.
What Changes Have Been Made?
While we only know what has been told to us by Google, but based on what we have seen and heard both with this update and past updated Google has made, here is our best guess of what has changed:
A new mobile-crawler will do a much better job of crawling single-page web apps. A new mobile-only index should be released with the new update and will index both mobile apps and websites. We believe that certain factors such as load speed, mobile UX indicators that are currently showing at the bottom of the Google PageSpeed tool will play into the new mobile algorithm.
How Do I Know If My Website Is Mobile-Friendly?
To see if your website is currently indexed as "mobile-friendly" in the mobile search results, you can use this tool from Google. Google may still need more time to update their indexing to pick up that pages on your site are mobile-friendly. The mobile friendly algorithm is on a page by page basis so even if some of your pages on your website are not mobile friendly, you can still benefit from the changes.
Will the Algorithm Be Delayed or In Real Time?
Unlike Penguin the mobile friendly algorithm is run in real time. In some cases the mobile friendly label may be delayed in showing up in the search results, but Google will pick up on those changes in real time.
Responsive Design is Google's #1 Recommended Design Pattern
Google has stated that responsive design are their preferred design pattern. The reason that responsive design is more desirable is that it does not create two copies of the same site. Visitors to your website from desktop and mobile visit the same URL and view the same HTML. We recently shared some information about responsive design on our blog. Our deep dive into responsive went farther than just what is visually appealing. Responsive websites are simple to maintain, easier to crawl, and users love browsing them.
Why This is a Good Change
In most situations, marketers become frustrated with Google's changes to their algorithm but this change is a very good thing. Modernizing your website to be optimized for how users browse and shop will only do good for your business by increasing conversions and decreasing bounced visits.
As more users are taking to mobile to search for products, gather information, and stay up to date on news, it is important that businesses consider taking their tired websites or mobile redirects out of the equation and opting for a fresh responsive design.
DAS Group specializes in creating responsive websites that are optimized to provide a seamless experience for users visiting from any device. Our designs are created to provide a simplified experience to your users no matter what device they visit from. DAS also stays up to date on Google's ever changing requirements. Our sites include clean HTML that is crawlable and easily found.