The Commonwealth Institute (TCI) honored Top Women-Led Businesses from the state of Florida at a luncheon held today at Hilton Miami Downtown. TCI is a non-profit organization that works to advance businesswomen in leadership positions in Florida and Massachusetts; they partnered with Kaufman Rossin to administer and analyze the 2018 Women-Led Businesses Survey. The survey gathers information about women-led businesses in the state, identifying trends and common concerns.
CEO of DAS Group, Christina Parsons, was recognized today as one of the 50 Top Women-led Businesses in Florida; DAS Group was ranked 20th. Christina and DAS Group were also recognized last year and held the same rank. Although she was not able to be present today because of a prior commitment to attend a Google event in New York, two of Parsons's daughters accepted the award on her behalf. Parsons and the other female business leaders that were recognized are CEOs, senior executives, entrepreneurs, and more from a wide variety of industries. This group of successful women has worked diligently to create and grow successful businesses, organizations and careers.
About Christina Parsons, CEO
Prior to working at DAS Group, Parsons was Director of Marketing & Electronic Media at Global Directories and Director of eStrategy at Saveology.com. A graduate of University of Miami, Bachelor of Business Administration (2003) and Florida International University, Master of Business Administration (2011), Parson's hard work and dedication as a strategic and connected businesswoman has led her to this point in her career. At DAS Group, she has developed strong relationships with franchise and multi-location businesses and implemented strategies to help these brands create successful marketing programs. On a personal level, Parsons is the proud mother of four talented children and enjoys traveling and hiking.
About DAS Group, Inc.
Founded in 1980, DAS Group is a digital marketing company, specializing in local digital marketing programs for franchise organizations and national and regional multi-location brands. DAS Group employs first in class technology, but never loses sight of the people that use it. We offer customers the opportunity to increase visibility, providing a focused customer experience, while still balancing local and national marketing.