Our Blog: Search Engine Marketing

How Pay-Per-Car Marketing May Change the Way You Do Business

Pay-Per-Car Marketing

What if you could offer customers who buy a certain amount of your products and services free transportation to your store or restaurant? Do you think that would give you an edge over your competition? Uber and Lyft are now testing programs like...... Keep Reading »

DIY Pay Per Click: Why Trying to Save Money Could be Costing You More

DIY Pay Per Click

Pay-per-click is one component of DAS Group's holistic approach to search engine marketing. This digital advertising strategy enables a company's ad to appear in a search results page or on a website. When the ad is clicked, the company is required...... Keep Reading »

Brand Preference & Search: Creating Brand Preference is Hard Work

Brand Preference & Search

Traditional media and marketing channels have done their fair share of helping to raise consumer awareness, as well as purchase intent. However, after years of using traditional strategies, companies have long since entered the digital marketing...... Keep Reading »

Pay Per Call: Survival Guide

Pay Per Call

So what is Pay Per Call? Pay Per Call refers to a model of advertising whereby the consumer is prompted to make a call based on a number provided in an advertisement. The advertiser does not pay until they receive a call hopefully from a prospect...... Keep Reading »

Apple Launches "Maps Connect" Self-Service Local Listings Portal

Apple Maps Connect

A few months ago, Apple quietly rolled out a new feature called "Maps Connect", a DIY business listing service that adds business information to Apple Maps. To enhance the mobile customer experience, Apple allows business owners and representatives...... Keep Reading »

SEM: Google is Possibly Removing Line Separator Between Organic and Search Ads: How Will it Affect You?


Google is constantly testing their user interface, and in most cases they do not announce what they are testing to the public. As recently as March, Google was testing not displaying the line break or separator between the search ads at the top of...... Keep Reading »

Build Your Audience: Remarketing What's Possible

Building your online audience profile has become an essential component to the development of your digital marketing strategy as more and more consumers are using their mobile devices to access information about the products and services that you...... Keep Reading »

Everything You Need to Know About Google’s New Mobile Friendly Algorithm

Google's newest update began rolling out today and while the community has been referring to today as "Mobilegeddon," Google has been referring to this update as simply the "Mobile Friendly Update." While traditionally Google keeps update to their...... Keep Reading »

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