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Our Blog: Digital Advertising

How to Use Google My Business Posts and Facebook Offers Effectively

Maintaining an active presence on social media has become second nature to many Experimac owners and by now, most of you have found this makes a big difference in keeping your business top of mind for customers in your area but are you making the...... Keep Reading »

Understanding Geotargeting in Google Ads

Geotargeting

As you may know, Google Ads (formerly known as Google AdWords) is an online advertising service developed and offered by Google where advertisers, like yourself, pay to appear to Internet users in search ads, display ads, video ads, and app ads....... Keep Reading »

Using What We Learned in 2017 to Plan for 2018

Using What We Learned in 2017 to Plan for 2018

One of the most exciting aspects of starting a new year for us is the opportunity to leverage the knowledge gained over the past one. 2017 brought about a lot of new changes, tools and trends in search engine marketing (SEM), search engine...... Keep Reading »

Local Searches: The Importance of Proximity and ‘Near Me’ Searches to Your Business

Map on Phone

When was the last time you searched on your smartphone or asked Siri for directions to the nearest restaurant or store? Did you specify "near me" or "nearby" when you did this or did you simply request the address of that location? For about three...... Keep Reading »

Priority on Facebook Goes to Mobile Optimized Websites

Facebook Goes to Mobile Optimized Websites

Ever wonder how Facebook selects the posts on your news feed? Or the order in which posts appear from hour to hour? We are familiar with the "See First" feature and ability to rank our own friends and groups on our feed but what about the...... Keep Reading »

Facebook’s local search improvements create new opportunities for businesses

Facebook's local search

Although Google's dominance of valuable search traffic market share seems beyond question, Facebook is making strides to secure a larger portion of it. Currently, Google has more than 63% of traffic in mobile search, where the growth is considered...... Keep Reading »

Snapchat’s Ad Manager Gives Businesses of All Sizes Opportunities to Reach New Audiences

Reach New Audiences with Snapchat's Ad Manager

With Snapchat's announcement earlier this month that it is launching a self-service ad-buying system in June, small businesses now will have another digital option to reach their key audiences. Called Snapchat Ad Manager, the initiative is...... Keep Reading »

Local SEO for Franchises – Developing your Franchisee's Web Presence for Local Success

Local SEO for Franchises

Effective SEO strategies place a company's website at the top of search results pages by improving the website's clarity, content, and authority, thus connecting the company with existing and potential customers. Simple enough right? In the case of...... Keep Reading »

Paid Search: The Rising Cost of Cost Per Click (CPC) Advertising

Cost per Click Advertising

The Cost per Clicks (CPCs) on Google continues to rise for most businesses. What are some key considerations for advertisers when deciding how much they can afford to pay for clicks and still return on their investment? Setting the ceiling for...... Keep Reading »

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