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5 Tips to Improve Speed of Mobile Sites

Tips to Improve Speed of Mobile Sites

Even if you have an otherwise well-designed mobile site, a slow page loading time can lead customers directly to your competitors. Did you know that most users become frustrated when encountering only one second of loading time? This is an...... Keep Reading »

Responsive Website Design – Best Practices & Practical Tips for Putting the Mobile Web to Work for You

Responsive Website Design

What is Responsive Design? Responsive design represents a fundamental shift in how websites are built. Historically, accessing a website via a mobile device meant encountering a website designed for viewing on a desktop or laptop monitor. This is...... Keep Reading »

Local SEO for Franchises – Developing your Franchisee's Web Presence for Local Success

Local SEO for Franchises

Effective SEO strategies place a company's website at the top of search results pages by improving the website's clarity, content, and authority, thus connecting the company with existing and potential customers. Simple enough right? In the case of...... Keep Reading »

Google Releases Amplified Mobile-Friendly Algorithm

mobile friendly algorithm

"In the United States, 94% of the people with smart phones search for local information on their phones." (Webmasters Mobile Guide) Google will release a gradual update to amplify its mobile-friendly algorithm, beginning in May. The algorithm,...... Keep Reading »

DAS Group Wins Two Silver ADDY Awards

Addy

Fort Lauderdale, FL, March 18, 2016 – DAS Group, Inc., centrally located in Pembroke Pines, Florida, a leading advertising and marketing firm, was recognized at the American Advertising Awards competition with a Silver ADDY Award in Responsive...... Keep Reading »

How Millennials Are Affecting Your Business

How Millennials are Affecting Your Business

Millennials currently make up more than a quarter of the nation's population. Millennials (individuals born between 1982 and 2000) have captivated the attention of politicians, media outlets, and of course marketers. Recent media outlets have called...... Keep Reading »

Old Skool: Why Print Yellow Pages Are Still Worth Considering as Part of Your Lead Generation Programs

Print Book

So is it worth advertising in the Yellow Pages print directory today? It's no secret that the volume of calls advertisers receive from the yellow pages has declined significantly over the years. This is not a trend likely to reverse itself, but as...... Keep Reading »

Brand Preference & Search: Creating Brand Preference is Hard Work

Brand Preference & Search

Traditional media and marketing channels have done their fair share of helping to raise consumer awareness, as well as purchase intent. However, after years of using traditional strategies, companies have long since entered the digital marketing...... Keep Reading »

Consumers Prefer Mobile Websites vs. Mobile Apps

Mobile Sites vs. Mobile Applications: Who Wins?

Recent data states that nearly 90% of smartphone users' time is spent in apps; however, many surveys have shown that users actually prefer mobile websites to mobile apps when using the mobile internet. What's the Difference Between a Mobile Website...... Keep Reading »

Local Listings: Why We Hate Them and Love Them

Local Listings

Cleaning up local listings is not easy. Generally, agencies employ services that merely create new listings instead of repairing the old. Ensuring your business's local listings are up-to-date and accurate takes attention to detail and a lot of hard...... Keep Reading »

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