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The Evolution of Google’s SERP as a Result of Mobile Devices

The Evolution of Google's SERP

Over the last ten years, the design of Google's search engine results page (SERP) has changed significantly, thanks to the influence of mobile devices. According to a recently released study on Google and mobile-influenced user search behavior, the...... Keep Reading »

DIY Pay Per Click: Why Trying to Save Money Could be Costing You More

DIY Pay Per Click

Pay-per-click is one component of DAS Group's holistic approach to search engine marketing. This digital advertising strategy enables a company's ad to appear in a search results page or on a website. When the ad is clicked, the company is required...... Keep Reading »

Local SEO for Multi Location Businesses: Why Your Local Locations Aren’t Showing Up in Local Search Results

Local SEO for Multi Location Businesses: Why Your Local Locations Aren't Showing Up in Local Search Results

Today, customers are constantly performing searches for local businesses on their phones and computers, and making their decisions according to search results and reviews. In most cases, single-location businesses find it easier to appear at the top...... Keep Reading »

Angie's List is Now Free: Now What? What the Change Means for Your Business

Angie's List

The importance of reviews Reviews matter to businesses more than ever. Once upon a time, word of mouth, advertising and formal reviews in traditional media were the only way for businesses to receive publicity, and it was relatively easy to...... Keep Reading »

5 Tips to Improve Speed of Mobile Sites

Tips to Improve Speed of Mobile Sites

Even if you have an otherwise well-designed mobile site, a slow page loading time can lead customers directly to your competitors. Did you know that most users become frustrated when encountering only one second of loading time? This is an...... Keep Reading »

Responsive Website Design – Best Practices & Practical Tips for Putting the Mobile Web to Work for You

Responsive Website Design

What is Responsive Design? Responsive design represents a fundamental shift in how websites are built. Historically, accessing a website via a mobile device meant encountering a website designed for viewing on a desktop or laptop monitor. This is...... Keep Reading »

Local SEO for Franchises – Developing your Franchisee's Web Presence for Local Success

Local SEO for Franchises

Effective SEO strategies place a company's website at the top of search results pages by improving the website's clarity, content, and authority, thus connecting the company with existing and potential customers. Simple enough right? In the case of...... Keep Reading »

Google Releases Amplified Mobile-Friendly Algorithm

mobile friendly algorithm

"In the United States, 94% of the people with smart phones search for local information on their phones." (Webmasters Mobile Guide) Google will release a gradual update to amplify its mobile-friendly algorithm, beginning in May. The algorithm,...... Keep Reading »

DAS Group Wins Two Silver ADDY Awards

Addy

Fort Lauderdale, FL, March 18, 2016 – DAS Group, Inc., centrally located in Pembroke Pines, Florida, a leading advertising and marketing firm, was recognized at the American Advertising Awards competition with a Silver ADDY Award in Responsive...... Keep Reading »

How Millennials Are Affecting Your Business

How Millennials are Affecting Your Business

Millennials currently make up more than a quarter of the nation's population. Millennials (individuals born between 1982 and 2000) have captivated the attention of politicians, media outlets, and of course marketers. Recent media outlets have called...... Keep Reading »

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