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DAS Group, Inc. Spends an Afternoon Giving Back to the Community at Feeding South Florida

DAS Group at Feeding South Florida

PEMBROKE PINES, FL, December 4, 2017 – Led by CEO Christina M. Parsons and Founder Karen Korner, the team at DAS Group organized an afternoon of community service on Friday, December 1, 2017. The office closed up early and everyone headed over...... Keep Reading »

Local Searches: The Importance of Proximity and ‘Near Me’ Searches to Your Business

Map on Phone

When was the last time you searched on your smartphone or asked Siri for directions to the nearest restaurant or store? Did you specify "near me" or "nearby" when you did this or did you simply request the address of that location? For about three...... Keep Reading »

Priority on Facebook Goes to Mobile Optimized Websites

Facebook Goes to Mobile Optimized Websites

Ever wonder how Facebook selects the posts on your news feed? Or the order in which posts appear from hour to hour? We are familiar with the "See First" feature and ability to rank our own friends and groups on our feed but what about the...... Keep Reading »

Facebook’s local search improvements create new opportunities for businesses

Facebook's local search

Although Google's dominance of valuable search traffic market share seems beyond question, Facebook is making strides to secure a larger portion of it. Currently, Google has more than 63% of traffic in mobile search, where the growth is considered...... Keep Reading »

Yelp Drives Conversions Better than Google and Facebook, Study Says

Yelp Drives Conversions

We have been closely considering the results of a new study of consumer purchasing habits by Nielsen, commissioned by Yelp, which states review sites drive higher conversions than search and social media. The survey of 2,000 adults throughout the...... Keep Reading »

Google Launches New Next-Gen Local Discovery Tool

Google

Google's new "tappable shortcuts" now make it possible to find key localized information without the need to use a search box for users in the United States of the Google app on Android, IOS and Google.com on the mobile web. Google says search app...... Keep Reading »

Snapchat’s Ad Manager Gives Businesses of All Sizes Opportunities to Reach New Audiences

Reach New Audiences with Snapchat's Ad Manager

With Snapchat's announcement earlier this month that it is launching a self-service ad-buying system in June, small businesses now will have another digital option to reach their key audiences. Called Snapchat Ad Manager, the initiative is...... Keep Reading »

DAS Group, Inc. CEO Recognized as Top Women-Led Business Owner by The Commonwealth Institute

MIAMI, FL, May 18, 2017 – The Commonwealth Institute (TCI) honored 50 Top Women-Led Businesses from the state of Florida at a luncheon held today at Jungle Island. TCI is a non-profit organization whose mission is to advance businesswomen in...... Keep Reading »

How Pay-Per-Car Marketing May Change the Way You Do Business

Pay-Per-Car Marketing

What if you could offer customers who buy a certain amount of your products and services free transportation to your store or restaurant? Do you think that would give you an edge over your competition? Uber and Lyft are now testing programs like...... Keep Reading »

DAS Group Wins Silver Addy Award for Responsive Design

Venture X Website Wins Addy Award

Fort Lauderdale, FL, March 6, 2017 – DAS Group, Inc., a leading digital marketing and web development firm centrally located in Pembroke Pines, Florida, was recognized at the American Advertising Awards competition with a Silver ADDY Award in...... Keep Reading »

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