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DAS Group has been providing solutions
for print Yellow Pages for over 25 years. At DAS Group, each
Account Manager (Link to our People Bios) has at least 10 years
of Yellow Pages experience. Their extensive knowledge of publisher
plans and incentives ensures that not only will your media buy
support your local marketing objectives, it will be implemented
cost-effectively.
DAS Group starts by creating a plan that addresses the specific
needs of your business, making recommendations for directory
placements based on demographic, consumer expenditures, NAICS
codes, Lifestyle Indexing, directory coverage and usage data
or a combination. Most importantly, DAS Group analyzes your
ability/propensity to service the markets which the directories
encompass, utilizing radius studies, drive-time analysis and
the geography surrounding the location that may negatively
affect your ability to service the market to select the most
efficient directories to achieve your objectives.
DAS Group makes recommendations for all directory types relevant
to your business: utility publisher, B to B, competitive market
lines, college, ethnic, special interest, and companion. As
part of a comprehensive yellow pages plan, DAS Group makes
recommendations for online directories to leverage your print
coverage.
DAS Group provides online account management available 24/7.
Online at DAS Group gives you access to important marketing
research and data in addition to your specific account information. |
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DAS Group provides the following additional Yellow Pages Services
FREE to our clients:
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White Pages Review, Set-up/Clean-up-DAS Group does
not charge a fee for any 3235s. Unfortunately, we can
not guarantee it works when the client is using a CLEC
(Competitive Local Exchange Carrier) to provide their
local phone service |
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Artwork-DAS Group does not charge a fee for artwork
production and changes |
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Online Tear Sheets-DAS Group provides access to tear
sheets online. |
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Online Account Management |
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Directory Coverage Maps with your locations plotted |
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ROI Testing (When Available!) |
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Marketing Support, consumer expenditures and drive
time maps and information. Lifestyle indexing, where
applicable. |
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Placement & Research of all publisher bonus and
incentive advertising |
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Access to Syndicated Usage Studies Available Online |
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